Pemilihan Fintech Payment Untuk Mahasiswa Universitas Muhammadiyah Jember Menggunakan Metode Technique For Order Preference By Similarity Of Ideal Solution (Topsis)

Abstract

The high penetration of the internet in everyday life encourages the development of mobile devices that support technology. Fintech is a technology that utilizes internet technology and software in the form of financial services. One type of payment fintech is a financial service only for receiving and sending money digitally. Examples of this fintech are Gopay, Ovo, Shopeepay, Dana and Link Aja.This study aims to determine how the feasibility of selecting fintech in accordance with the needs of Muhammadiyah Jember University students by measuring the level of TOPSIS. This concept is used in several MADM models because the concept is simple and easy to understand, computationally efficient, and has the ability to measure the relative performance of alternative decisions in a simple mathematical form. Based on the results of the TOPSIS method calculation in Yang's research where Shopeepay is ranked 1st with a value of 0.664955071. 2nd Gopay 0.526047. 4th Dana 0.473362, 5th Ovo 0.266987. So it can be concluded that 5/5 x 100 = 100%, with that the results of this study are feasible and can be used as an alternative in the selection of Fintech Payment for Students of Muhammadiyah Jember University Using the TOPSIS Method.